BUBBLE Bev. launches the Scouting Program for the free production of a non-alcoholic beverage

To celebrate the expansion of our production line and the introduction of a larger format, we have decided to launch a scouting program, offering emerging brands the opportunity to transform their ideas into a beverage.

The first three selected projects will gain access to a training workshop designed to provide participants with the necessary tools to turn an innovative beverage idea into a concrete and marketable product.

Additionally, the winner among the three selected projects will be entitled to the development of their proposed beverage, including the production of 700 units.

Who is it for?
In line with one of our core values—to reduce barriers to entry in the beverage industry and make the sector more democratic—this program is open to all emerging brands.

What do we mean by emerging brands?

An emerging brand refers to either a legal entity (company) or an individual owner of a brand/trademark, either already existing or in the process of being created, that meets at least two of the following criteria:

  • Annual turnover between €0 and €500,000
  • Number of employees between 0 and 10
  • Established no more than 5 years ago
  • Potential to be configured as a new startup (newco)

 

Dates and Deadlines

Program opening: July 1, 2025
Application deadline: September 30, 2025
First selection and access to the enhancement phase: October 15, 2025
Second selection (ranking announcement and winner) and access to mentoring phase: October 31, 2025


Materials to submit with your application

Please prepare a single PDF file (max 10MB) containing the following information:

1. BEVERAGE RECIPE: A detailed description of your proposed recipe—whether finalized, hypothesized, or in development—including ingredients, organoleptic characteristics, and product concept;

2. BUSINESS PLAN: A three-year plan or brand development strategy focusing on financials, commercial aspects, marketing, product, and human resources;

3. MARKETING PLAN: Market positioning, target audience, sales channels, and planned communication strategy;

4. BRAND IDENTITY: If defined, otherwise a mood board or stylistic references, or contacts of the communication agency/designer you intend to collaborate with;

5. DRAWINGS, SCHEMATICS, OR RENDERS illustrating the proposed solution.

For questions or assistance, please email: scoutingprogram@bubblebev.com

SUBMIT YOUR APPLICATION HERE:

The competition is free to enter and applications must be sent exclusively via this link: https://tally.so/r/wa1kGv

Download the rules

FAQ

Yes, joining the scouting program is completely free. There are no registration or application fees.

No, you can apply even with an idea still in development, as long as you clearly describe the recipe, concept, and vision.

Yes, this scouting program is exclusively dedicated to non-alcoholic beverages.

Yes, having a structured idea and a brand identity in development is sufficient. The program is open also to new startups or pre-launch projects.

Yes, the program is open to both individuals and established companies.

The winner gains:

  • A training and consulting phase with our technical team
  • Recipe development/adaptation by Bubble’s R&D
  • Free production of a sample batch

It refers to a small pilot production useful for testing the recipe, gathering feedback, or preparing for a possible commercial launch.

The winner will be announced by October 31, after the enhancement and mentoring phases.

No, each participant may submit only one application.

The competition is free and applications must be sent exclusively via the link: https://tally.so/r/wa1kGv. Please prepare a single PDF with all required information.

You may submit an updated application by October 31, clearly indicating it is a revised version.

Yes, but all materials must be submitted in Italian or English.

Please email scoutingprogram@bubblebev.com and we will respond as soon as possible.