SCOUTING PROGRAM 2026
The Scouting Program returns: submit your drink idea and try to win a free production run.
Following the success of the last edition, our Scouting Program is back: the initiative created to help emerging brands transform their idea into a finished product.
This year brings something new: you can propose your beverage in any format available in our catalog. Choose the solution that best fits your project and your market positioning. Take a look at what we offer by visiting our page.
The top three selected projects will participate in a dedicated training workshop, structured to provide all the technical and commercial tools needed to launch the product on the market.
In addition, the overall winner will be entitled to recipe development and a free production run of 3,000 L.
Who is it for
In keeping with one of our core values—reducing entry barriers to the beverage world and making the industry more democratic—the program is open to all emerging brands.
What do we mean by emerging brands?
A company (legal entity) or an individual (natural person) owning an existing brand or one currently being created, meeting at least two of the following criteria:
- Annual turnover: between €0 and €500,000
- Number of employees: between 0 and 10
- Company age: incorporated no more than 5 years ago
- Configuration: potential newco
Dates and Deadlines (2026 Edition)
- July 13, 2026 – Competition opens
- October 31, 2026 – Application deadline
- By November 15, 2026 – First selection (Access to the enhancement phase)
- By November 30, 2026 – Second selection (Winner announcement and access to the mentoring phase)
Materials to Submit for the Application
We ask you to fill out the document below (Application Form) and attach a single PDF file (max 10MB) containing the following information (if available). It is not mandatory to include all points, but the more details you provide, the better our evaluation will be:
- Beverage recipe: a detailed description of the proposed recipe (finalized, hypothesized, or under development), including ingredients, organoleptic characteristics, and product concept;
- Business Plan: a three-year plan or brand development strategy focusing on financial, commercial, marketing, product, and human resources aspects;
- Marketing Plan: market positioning, target audience, sales channels, and planned communication strategy;
- Brand Identity: if already defined; alternatively, a moodboard, stylistic references, or contact details of the agency/designer you plan to collaborate with;
- Drawings, diagrams, or renders: visual materials illustrating the proposed solution.
How to Submit the Application
The initiative is completely free of charge. To participate, download and fill out the form below and send it along with your project’s PDF to the email address: scoutingprogram@bubblebev.com